A solid CRM implementation plan can be the difference between a roaring success or an expensive failure when introducing new systems and processes to your business. While it is easy to look at the benefits of purchasing a CRM system with fantastic features, there is a lot of work to ensure it has the desired effect for your company.
Unfortunately, too many businesses do not take the time to create a timeline and strategy that could lead to a seamless integration. But, when you work with a professional firm with expertise in this area, you can avoid many common pitfalls and maximize your return on investment (ROI).
Let’s have a closer look at what a CRM implementation plan is and how it should work.
What Is a CRM Implementation Plan?
Your CRM plan considers every aspect, no matter how small or insignificant it may seem, so there is a smooth transition to using the new system. An inexperienced planner may not include factors such as sickness to key team members or data transition times. They could also underestimate budgetary requirements or not leave enough leeway for unforeseen circumstances.
All of these issues can knock your strategy off course, increase costs, and disrupt your business operations. Therefore, your plan is your roadmap to success and a crucial part of adopting a top-class CRM system.
How to Create an Effective Strategy
The CRM implementation process is not a one-size-fits-all approach. Every company will have separate needs, and it’s essential to ask the right questions to ensure you get the best results. While more queries are likely to occur during the process, there are several critical questions to ask before you begin.
What Are Your Initial and Long-Term Goals?
A high-quality CRM that will be a key part of your business for many years will come with an enormous number of features. For example, you’ll expect it to have a customer database, shared calendars, and functions such as email scheduling. But have you considered more advanced features?
There could be the facility to segment customers into separate lists. You could combine your social media campaigns and perform automatic updates to customer records. Intelligent analytics can also transform your marketing and sales processes. You need to decide which features you need right now and which ones you may require in the future.
It may be best to start just with the tools you must have to serve your customers now, and then add more as your business grows.
Who Should Be Involved in the Process?
Because this is an involved process, it’s a good idea to have a project leader and a core team to provide support throughout the integration. Each person should be aware of their role, so they don’t accidentally impact a job a colleague is looking after. This can lead to confusion and work duplication, which ends up wasting time and costing money.
You also don’t need to have a team made up solely of in-house staff. It can actually be helpful to outsource some of the processes to get a fresh perspective on the project. This means you can also benefit from outside expertise that isn’t available within your own team.
What Is Your CRM Integration Budget?
Your budget should include aspects such as project staff wages, consultant and support fees, and software costs. This can help you focus on integrating the systems that really matter, excluding anything that isn’t essential at this moment in time.
While looking at the outgoings at this stage can be daunting, it can be beneficial to compare the costs to the rewards you expect to achieve. For example, you’ll hope to see increased communication between staff and time saved through automation. Therefore, what profit increase can you look forward to in the next twelve months with these improvements?
By examining the costs before you begin the work, you can decide if this is the right move for your company.
How Will You Train Staff?
There can be some concern from employees who are familiar and comfortable with their current way of working. They may even wonder about CRM meaning or what is CRM software if this is a new experience in their working lives. This is why it is crucial to provide staff with a comprehensive training program.
An expert training team can answer any questions employees may have and help put their minds at rest. It may take a bit of practice for some team members to get to grips with a different way of working. However, if you are using an intuitive system like HubSpot, this makes the process much easier.
A training team together with a straightforward yet powerful CRM can make the transition stress-free for all parties.
How Will You Monitor Progress?
Now that the CRM system is in place, you need to measure your metrics to ensure it is a success. This is another aspect where an outside professional team can take the pressure off your staff. Experts can study the reports, evaluate the processes, and advise when small tweaks could make a significant difference.
Over time, the CRM can become an integral part of your company, improving the experiences of management, staff, and customers alike.
Work with AvsB Agency to Integrate Your CRM System
At AvsB agency, our expert team has years of experience helping businesses with their CRM implementation plan. We liaise with you before, during, and after the process, ensuring we are with you every step of the way. Our knowledge helps to minimize downtime, reduce costs, and maximize the benefits of your new CRM system.
For a consultation and to find out more about the HubSpot CRM, contact the AvsB team today.