Choosing The Right CRM: HubSpot Vs Salesforce

hubspot vs salesforce

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Choosing the wrong CRM could cost your business thousands in lost revenue in the long term. Trying to figure out if you should go with HubSpot vs Salesforce can be confusing with everything to consider.

The right CRM will become an extension of your business by making your contacts and customer onboarding process easier to handle.

Once you have your CRM in place, you’ll be able to save money, time, and labor trying to produce the same results manually.

Read the HubSpot vs. Salesforce guide below to understand which platform is right for your size of business.

HubSpot vs Salesforce Differences in Cost

On average, HubSpot will be less expensive than Salesforce. The reason being, Salesforce charges a higher premium and charges for extra features the bigger your company gets.

With HubSpot, plans start with the Sales Starter. You can purchase the Professional or Enterprise plan (both per month) for more options. You’ll have to pay for marketing and service hubs as an add-on if you want this functionality.

Salesforce also has a starter plan. The only difference is the premium plans go up significantly in price. And you won’t be able to get nearly as much functionality with Salesforce starter plans as you would with HubSpot.

More realistically, you’ll have to purchase the Enterprise plan for it to make an impact on your company.

You’ll also have to add on the marketing, service, automation, and integration features separately. Not to mention the extra cost that’ll be associated as you scale and need help developing the platform.

Because Salesforce has a lot of extra costs that add over time, HubSpot is the more affordable option. You’re able to scale and grow with Hubspot’s pricing, whereas Salesforce tries to get everything up front.

HubSpot CRM vs. Salesforce Features

Even though in 2019, Salesforce was named the #1 CRM according to IDC data, their features are more focused on larger businesses. They have a comprehensive list of features that companies can use to scale their revenue to massive levels.

The level of customization for Salesforce far outweighs any competition. The only problem with including all these features is it’ll take a professional with expert experience to be able to manage the system.

The opposite is true with HubSpot. They’re focused on making their software the most usable and user-friendly on the market. This allows any business of any size to be able to use it and implement it immediately.

As HubSpot continues to grow its platform to include more features, the more it catches up with Salesforce. Features like contact management, sales analytics, sales automation, and pipeline management all help small and midsized businesses grow.

HubSpot also had a big hand in pioneering the Flywheel method. This is where customer service is at the forefront of a business. If you’re a believer in this method, it’ll make more sense to stick with one of the main proponents of its success.

In the debate of HubSpot vs. Salesforce, HubSpot may be better for smaller to midsized businesses.

HubSpot Sales vs. Salesforce Automation

Automation has become increasingly important to any online business. It allows them to grow and scale without adding more manual labor or doing more work.

CRMS like Salesforce and HubSpot are both adding more automation services to their platforms to help business owners. Salesforce even has its own built-in tool called Einstein.

This tool is able to set up automated processes to manage new leads and onboard customers efficiently. Salesforce has even claimed that Einstein has given up to 1 billion suggestions for their customers.

HubSpot may not have its own specifically branded tool, but they still offer lots of automation features. The features allow you to manage your contacts, companies, deals, and even ticket values. You can even set up the tool to automatically make a change in your pipeline based on customer interactions.

Some of the more sophisticated tools for each platform may be hidden behind the higher payment plans. Smaller companies may not need this level of automation.

HubSpot vs Salesforce Benefits for Reporting

Having succinct data that your company can pull from to make informed decisions is what can set you apart from your competition. Although HubSpot has been recently including more report options, they’re still behind Salesforce.

Initially, reporting was not one of HubSpot’s strong suits. It didn’t have the capability of providing as much data as a company would need to make educated decisions.

Since then, they’ve added improvements to reporting. For instance, there’s the revenue attribution they’ve included in their Marketing Hub Enterprise plan.

Salesforce, on the other hand, has always been a leader in reporting for CRMs. They have many comprehensive reporting tools that allow you to have almost endless customizing abilities. The only downside to having such a technical marvel is that it takes a Salesforce wizard to be able to put it all together.

If your company has a technical genius on staff who can pick up the Salesforce details quickly, you’ll enjoy their large range of options. If your company is needing to do it all yourself without professional help, then you may want to stick with HubSpot.

Scalability Between HubSpot vs. Salesforce

HubSpot is continually upgrading its platform to include more and more features. They’ve focused on being a company you can count on for reliability and ease of use.

Salesforce has been a CRM comprehensive giant since the company started. And they’re focused on larger businesses that need customization options to succeed; at least at this point. Salesforce offers the most capacity to help you scale as your business grows.

HubSpot can work with you up to a point, but it still has some work to do to provide more options for larger businesses.

Choose the Right CRM for Your Business

There’s no question that Salesforce has the more capable and comprehensive CRM product in the debate of HubSpot vs Salesforce. They have more features that allow businesses to customize and change anything they want.

That doesn’t mean that every company needs to choose Salesforce. Smaller businesses will have an easier time managing their platform and making changes with HubSpot.

Still need help making the right decision for your business? Contact us today to get a consultation on which CRM will fit your business needs and goals.

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