The HubSpot content marketing platform is the ultimate tool for businesses seeking that crucial competitive edge. The chances are you’re already familiar with content marketing, and you may even have a current strategy in place. But are you really sure it is producing cost-effective results and maximizing your company’s reach?
Unfortunately, many businesses continue to produce a blog post every so often and are then disappointed when they don’t see results. This comes down to having an ineffective strategy that is not measurable or flexible.
This is where Hubspot comes to the fore. Let’s dive in and find out why you need HubSpot to drive your business to the next level.
Why Content Marketing Is Essential
Content marketing is a type of inbound marketing. It attracts organic customers to your website by producing useful information. This is in contrast to outbound marketing, which focuses more on pushing a product or idea in front of a customer and hoping to make a sale.
This difference is vital because content marketing provides more qualified leads. The reason is the customer is deciding to come to you based on the content you offer. The consumer feels a greater sense of trust and this increases the chances of customers spending time on your site. This is also fantastic for your search engine optimization (SEO) results.
This means you can rise up the page rankings by meeting the requirements in search engine algorithms. Not only can this prove extremely effective, but it is also cost-efficient.
Managing Different Content Channels
One of the biggest weaknesses with many content marketing strategies is being too complicated. For example, a business may use one system to send out emails, another to write blog posts, and then another system to compile the results. This is not only labor-intensive, but it is confusing, allows information to fall through the gaps, and can be costly.
But with the Hubspot marketing hub, you can manage all your content channels on one easy-to-use platform.
Publishing blog posts isn’t optional anymore. Search engines look for great content and reward you with higher rankings on their pages. The Hubspot inbound marketing tool helps you create article titles. It also assists with scheduling your posts, so your readers know when to look out for your next piece.
Social Media Channels
Because consumers spend a huge amount of time on social media platforms, businesses need to reach out and find them on those sites. But, there are so many options, you need to stay organized or risk your strategy becoming unwieldy and ineffective. With the Hubspot marketing tool, you can post to all your social media sites at once through a single dashboard.
This way, you’ll never forget to post to your social media followers on any of the major sites.
Paid advertising offers one of the quickest ways to get in front of potential customers without spending hours on your SEO campaigns. But, it is still time-consuming to create similar ad types to publish on the various platforms. Creating individual ads also increases the risk of making a mistake that could affect the end result.
With Hubspot, you can create your ad and publish it across many sites, saving you time and allowing you to focus on other tasks.
Although it’s been around for many years, sending emails continues to be an excellent inbound marketing tactic. But, it’s important not to try selling to consumers during every contact. A business can reap huge benefits by offering hints, tips, and advice to solve a potential buyer’s problem.
With the Hubspot email marketing tool, you can easily schedule regular emails to arrive with customers without any hassle. You can even have segmented customer lists, allowing you to send targeted emails to specific groups of customers. For example, you could have templates based on geographical location, age, interests, or past buying behavior.
Consumers increasingly expect quick responses from their chosen businesses. You may also have customers based in several time zones. So, how do you provide great customer service without increasing staffing costs? The answer is by using chatbots. These software programs can now perform complex tasks and often communicate just like a human being.
Fortunately, there is no need to buy a separate software system, as chatbots are included with Hubspot.
Hubspot Content Marketing Analysis
Of course, content marketing is only one part of the equation. To ensure your work is producing the required results, you need to analyze the data and determine what is working and what content you need to change. Hubspot conveniently collects the results from each content marketing platform. It then presents you with clear and easy-to-understand information.
You can see which email templates are effective and which ones customers don’t even open. You can also view social media ads that are getting engagement, and the paid ads that are costing more than they are earning. You can then decide where to focus your content marketing efforts to get the best ROI.
Over time, you can build up a large database of information that gives you detailed information on your marketing strategies. This is an excellent way to reduce your overall spend while getting improved results.
Contact AvsB Agency for Your HubSpot Marketing Requirements
AvsB Agency is an industry-leading growth agency. We help businesses develop marketing strategies that deliver an outstanding return on investment. Our expert team works closely with our clients to understand their needs, providing solutions that increase profitability.
The online business environment continues to become more competitive. It also changes rapidly, making it essential to partner with the right Hubspot content marketing team to look after your needs.
For a consultation and a free quote, contact the AvsB Agency team today.