If you’re serious about optimizing your marketing campaigns, then you might have heard of the HubSpot marketing platform. You may also already know it is one of the most powerful tools on the market. Whether you are a small business looking to grow, or a large corporation with many teams, the HubSpot platform has a range of great features.
However, when you are already busy running your company, it can be challenging to find the time to learn how to operate the system to maximum effect. You may find it is beneficial to work with a HubSpot marketing professional who can implement and monitor the system on your behalf.
Read on to find out all you need to know about best practices when using the HubSpot platform.
HubSpot Marketing CRM
Your marketing contacts list is the most important sales tool you have. These are the potential leads that could turn into loyal customers, and each one may be at a different stage of the sales process.
HubSpot automatically provides updates on each customer profile. This allows your sales team to assess when they should make the next contact to move the customer further through your sales funnel. You also have access to detailed information such as which pages customers viewed when on your website and if they opened your emails.
This can help you determine which aspects of your products or services they find interesting. Your marketing team can then tailor the information they send to each contact to increase the likelihood of engagement.
Consumers increasingly expect companies to personalize their information. They prefer when a business appeals to them on an individual level. For example, the Starbucks Rewards program has enjoyed great success by taking past customer behavior into account. The coffee giant then sends offers based on what consumers may like to purchase on their next visit.
The HubSpot platform allows you to divide your customers into separate lists. You can also base these lists on many useful different characteristics. For example, you may choose to target customers based on their industry or focus on specific geographical locations.
When a customer receives an email containing information that is useful to them, they are more likely to take the desired action. Because you can automate your emails, it’s also possible to have this system run on autopilot.
You can then make amendments to your emails as you gather more data from the system. This can be a powerful tool in your marketing campaigns while being extremely cost-effective.
Paid Ad Integration
Using paid ads on platforms such as Facebook and Google is a great way to quickly get in front of your target market. However, if you do not closely monitor your paid ad campaigns, costs can spiral out of control.
HubSpot allows you to immediately view your ad performance metrics. Your marketing team can then focus on using your marketing budget to promote ads that are attracting interest. At the same time, your team can remove any ads that are costing money without providing a return on investment (ROI).
Search Engine Optimization
Before you send any emails or engage in paid advertising, it’s essential to perfect your landing pages. You also need to concentrate on search engine optimization (SEO) to attract organic (free) traffic. This occurs when people enter search terms related to your products or services.
But, this can be an expensive process if you are hiring web developers. You may also need to make changes to your website over time to ensure you can stay ahead of your competition. Using HubSpot, you can easily create web pages and blogs without spending a fortune.
It’s simple to track page views, bounce rates, and how long consumers spend on each page. This provides a wealth of information that your marketing and sales teams can use to make your business sales funnel more effective.
Social Media Management
It’s no secret that having a social media presence can enhance business sales revenue. But, how do you stay on top of your activity across multiple popular social media platforms? Fortunately, there are HubSpot marketing automation tools. These provide you with the ability to manage your posts from one dashboard.
You can plan your posting schedule in advance, ensuring your teams can concentrate on customer sales. It’s also possible to view how each post is performing, allowing your teams to maximize the effect of your social media advertising.
For example, you may find posting in the evening is more effective than displaying ads in the morning. You can also determine which platforms are providing the best value for money.
Integrated Service Requests
An often overlooked aspect of marketing is responding to customer queries. Using the HubSpot platform, customers can create service tickets which then transfer to your team. These request tickets also integrate with your CRM, so it’s easy to see which contact has generated a ticket.
Your team can then react quickly to resolve customer issues. This can result in excellent online reviews, which can be a huge help in your marketing efforts.
The HubSpot dashboard allows you to get an overview of your marketing activities. It also presents the information in an easy-to-understand manner. You can take HubSpot marketing courses that can help you make the right decisions based on this data. But, certified HubSpot professionals can make this process much easier. You can then react more quickly to crucial information.
This can be a critical factor in getting your new marketing campaigns in front of your target market before your competition can act.
Contact AvsB Agency Today
AvsB Agency is an industry-leading marketing company and a certified HubSpot marketing partner. We work tirelessly to help our clients generate leads, nurture them through the sales process, and increase the chances of closing the sale. Combining advanced technology with a customer-focused approach, we partner with our clients to take their business to the next level.
For a consultation and a free quote, contact the AvsB Agency team today.