What is Cloud-Based CRM And How Does it Work?

cloud based crm

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In 2008, only 12% of businesses implemented their CRM through Cloud-based systems. By the time 2017 came around, this number had drastically increased to 87% of businesses. 

The invention of the Cloud has changed the way most businesses conduct their work. Blending the Cloud with Customer Relations Management (CRM) allows companies to prosper. 

Are you wondering what Cloud-based CRM is and how your company can take advantage of its benefits? Keep reading for a quick look at this new software and how you can start using it today.

What Is Cloud-Based CRM?

A simple Cloud-based CRM definition would be a CRM software that is held off-premise. This means the company gains access to this software through the Cloud. 

This access can be gained from a range of devices, including your smartphone, at any time. Now companies can gain instant access from home. This will save the staff from commuting to the office for the information.

This ease of access can allow real-time, automated insight—such as up-to-date sales deals and leads—into your CRM processes. This will help lead your company to an increase in customer retention. 

How Is It Different From on-Premise CRM?

By converting your CRM to the Cloud, you will find many differences to the standard on-premise CRM. Let’s look at a quick Cloud-based CRM guide on the differences between the two:

  • On-premise CRM’s are far more complex than Cloud-based CRMs. This complexity ranges from installation all the way to implementation.
  • On-premise CRMs are hosted within your business location by your IT team. Cloud-based CRMs hold all solutions within the Cloud.
  • When it’s time for your company to update your software, on-premise CRM’s need your IT department to perform it. Cloud-based CRMs can be done remotely through the Cloud.
  • On-premise CRMs can only be accessed during working hours. As mentioned above, this negative is solved through Cloud-based CRMs.
  • On-premise CRMs tend to be a stand-alone system that may struggle with integration. Cloud-based CRMs have a robust integration through the use of third-party products.

What Are the Benefits of Cloud-Based CRM?

So far, we have listed a great range of benefits to using a Cloud-based CRM system. There are, however, many more that we have yet to mention. Let’s look at a few more reasons you should change to a cloud-based CRM system.

The following benefits could prove that a Cloud-based CRM is what your company is looking for. If this is the case, your next step is to look into the steps to successfully implement your CRM

Easy to Install

Due to all the data being available within the Cloud, the installation process is simple. The only thing you need to install your CRM is a strong and capable internet connection. 

Once you connect and sign in online, you can download all data you need and gain almost instant access. If at any point you require Cloud-based CRM help, most providers will offer 24/7 contact details.

Ease Of Access

As mentioned above, companies can gain access to CRM in many locations due to using the Cloud. This ease of access is also profitable for the time you can use it. 

You can access your Cloud-based CRM database 24 hours a day, 7 days a week. This means you and your team won’t risk losing out on a lead due to waiting to reply. 

The processing time that you and your team undergo per customer will shorten. By allowing your team to access the database, your customer feedback will rise. 

No Lump Pricing

The traditional on-premise CRM systems used to come with a significant upfront payment. But, nowadays, most Cloud-based CRM database providers offer a pay-as-you-go service. 

By offering smaller, regular payments, Cloud-based CRMs are ideal for small businesses. Small businesses may not be able to make large payments, so spreading out the cost may be beneficial.

High Level of Safety

With a rise in modern technology comes the increase of modern hackers. Everybody who uses the internet in some way needs to ensure their data is safe and secure from hackers. 

This is equally true for our CRM systems. A Cloud-based CRM will provide a high level of safety due to the Cloud’s attitude to cybersecurity. When it comes to customers’ personal information, we need to ensure it remains safe. 

Easy to Integrate

On-premise CRMs can lack when integrating the demands of most teams. A Cloud-based CRM will allow a smooth, simple integration with a range of software. 

This software range will include such things as e-mail clients and productivity tools. This integration allows companies to carry out tasks and achieve end-to-end visibility easily. 

Extremely Flexible 

Each company will require different CRM needs. A Cloud-based CRM allows for a different solution per company. Each solution will be tailored to each company’s individual needs. 

When deciding on the original package, each company can choose small to start and grow in time. If you are a small business, you may find you require different services with each passing year.

Bring Your Company Into the New Age of CRM

Implementing a Cloud-based CRM has a wide range of benefits for your business. Join the new age of customer relations by taking advantage of these benefits.

For a cost-effective, easy installation, you can allow your business to keep up to date with your CRM. Gain access to your CRM system all day, every day, no matter your location. 

After reading this article, do you feel it’s time to take that first step towards predictable growth? If so, get in contact with us today, and we can help you through the process.

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