80% of sales requires 5 follow-ups.
This is why customer relationship management is so important. It gives you a sales edge. CRM can help build customer relationships that increase your sales close percentages at an exponential rate.
There are 3 types of CRMs, which are operational, analytical, and collaborative CRMs.
When it comes to HubSpot, a customer relationship management system, anyone can enjoy these types of CRMs. You have the opportunity to understand your customer.
You might wonder, why HubSpot? That’s because it is the best marketing platform that’s available for small to medium-sized businesses. They have also begun to introduce Enterprise-level features to compete with other solutions like Salesforce head-on.
It offers a lot of opportunities for a business that is focused on sustainable growth.
To better understand the HubSpot system, HubSpot leads, and all of its benefits, it’s important to look at what makes HubSpot one of the best marketing platforms and why it’s best for your business.
It Helps You Achieve Your Goals
HubSpot is one of the best CRM marketing platforms because it helps businesses achieve their goals. It helps them assess what they need to improve on.
Kinds of goals may include: communicating with leads or evaluating their sales performance.
One of the great things about HubSpot is that it helps align sales and marketing. They are working together to bring in the leads and convert these leads into sales.
When the sales and marketing team are working together, it helps them see where they can provide support and improve upon.
For instance, the sales team might not understand how much nurturing the leads have been given. They might know as much about the target market as the marketing team. This is where HubSpot can align these two teams and create more effective teamwork.
You Have In-Depth Analytics
Another part of HubSpot that makes it unique and effective is its analytics. For instance, you can see detailed reports of the campaigns you run to generate leads.
You can assess your open rate and what people are doing when they receive your campaigns. These campaigns can be anything that involves websites, landing pages, emails, blogs, and more.
If you want to look at more analytics, you can integrate HubSpot with Google analytics, which tells you more about the analytics behind your website or landing pages.
Lots of Integration
Another powerful feature of HubSpot that makes it one of the best leads and sales automation is that it can integrate to other platforms.
It can integrate with Zendesk, Eventbrite, and so many other platforms. It can also integrate with SalesForce. This helps create more of a process between marketing and sales and less downtime of what to do.
It’s an All-In-One Platform
Although mentioned before, it’s worth repeating that HubSpot is one of the best platforms because it encompasses so many things.
It brings not only marketing software but also combines sales, operations, and support software. You don’t have to worry about investing in different platforms – centralize your business applications and your number one asset – data.
You’re Not Left in the Dark
Another great part of HubSpot that makes it one of the best marketing platforms is that you’re never left alone. You don’t feel like it’s hard to contact them regarding any questions you might have.
For instance, HubSpot does a great job of utilizing training to help businesses with any challenges. They have resources that provide walkthroughs for anyone, not just their subscribers.
They are also very responsive if you have questions about their software and how to use it for your business.
HubSpot’s Content Management
If you want to focus on the SEO part of your business, especially when it comes to producing content on your website that ranks it higher, then the HubSpot content management system is a great place to start.
It offers SEO optimization that allows you to see how much your content is optimized and what you need to do to drive traffic to your website.
HubSpot content management also allows you to have customized and personalized content. It allows you to engage with your audience at a higher level because the content speaks to their interest.
Another part of HubSpot content management is how you can personalize the CTAs and receive recommendations on how to make your content stand out.
HubSpot Is User-Friendly
The final benefit to consider when it comes to HubSpot is how user-friendly it is.
You don’t have to be tech-savvy to understand how HubSpot can work for your business. You can use all the features on one platform without having to worry about how to navigate the platform.
The reporting and dashboards are also friendly. They are easy to understand when it comes to assessing how long something has been working.
For instance, you can evaluate how long a campaign has been effective. You’re seeing what kind of reports it can generate that gives you the best insight into your business.
Another part of what makes HubSpot user-friendly is that it’s not just for corporate offices and big tech businesses. This platform works incredibly well with small to medium-sized businesses.
It gives them 24/7 support on whatever they need to support their business and bring in more leads and sales.
Why HubSpot? Now You Know Why It’s the Best
When it comes to finding the best all-in-one platform for leads and sales, you may be skeptical and ask, why HubSpot? This article gives you everything you need to know about why it’s the best.
You have all the information you need to know for your business that can make you successful. You have all the information that can help you bring in more leads and bring together your sales and marketing team.
If you want help with setting up HubSpot and growing your company, you can contact us here.